How to Implement a Digital Promotions Strategy That Drives Sales
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When implemented correctly, they can increase brand awareness, engage customers, and drive sales. Going digital with your promotions is more important than ever, mainly because consumers today are increasingly spending time and money on digital platforms, thanks in part to the pandemic. Data from Mastercard shows that in April and May, ecommerce made up 22% of all retail sales, an increase from 11% in 2019, essentially doubling online spending in one year. Another way to put it: consumers spent more money during April and May of this year than the previous 12 Cyber Mondays combined. [/tatsu_text][tatsu_multi_layer_images lazy_load= \”0\” placeholder_bg= \”\” hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” padding= \'{\”d\”:\”\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” key= \”SJZUQjDHI5\”][tatsu_multi_layer_image image= \”https://thrivecommerce.com/wp-content/uploads/2020/12/money.jpg\” shadow_type= \”box\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” drop_shadow= \”drop-shadow(0px 0px 0px rgba(0,0,0,0))\” offset= \'{\”d\”:\”0px 0px\”}\’ max_width= \'{\”d\”:100}\’ alignment= \”none\” image_overflow= \”0\” width= \'{\”d\”:\”100%\”}\’ placeholder_bg= \”\” stack_order= \”1\” id= \”886\” hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” padding= \'{\”d\”:\”\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” key= \”HJL7iPSL5\”][/tatsu_multi_layer_image][/tatsu_multi_layer_images][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”cGsyt7Idj\”] This trend won’t slow down anytime soon. Consumers will continue to spend money online, and one of the best ways to ensure that your brand capitalizes on this growth is to have strong digital promotions. To that end, we’ve put together a quick guide on how to craft and implement a digital promotion strategy for your business. Have a look at the steps below and see how you can apply them to your sales and marketing strategy. What are digital promotions? Digital promotions are sales and marketing initiatives implemented by brands using electronic means. Digital promotions can come in various forms, including e-coupons, online giveaways, and social media campaigns, among other things. Unlike traditional promotions, which primarily take place offline (i.e., in-store), digital promos happen on ecommerce sites, social networks and mobile platforms. How to successfully launch a digital promotion An excellent digital promotion initiative isn’t just about shiny email campaigns and social media posts. Plenty of work happens behind the scenes, particularly when you’re ideating, planning, and implementing your promos. Here are the steps you should take to ensure that your digital marketing efforts are successful. Get clear on your objectives The first step is to iron out the goals and objectives of your digital promotion. Why are you running the initiative? What does success look like? The answers to these questions will help you figure out the right type of promotion to implement. For example, if the goal is to acquire new customers or promote a new product, then a first-time buyer discount could be a great way to go. On the other hand, if you’re looking to re-engage customers who haven’t bought from you in a while, then your digital promotion campaign would go in a different direction. Getting clear on your objectives will also shed light on the metrics and KPIs you need to track. A promotional campaign that’s meant to drive referrals, for example, would have very different KPIs than a customer retention initiative. For this reason, it’s important to figure out the “why” behind your promotional efforts, as this will guide the overall direction of your campaign. For this reason, it’s important to figure out the “why” behind your promotional efforts, as this will guide the overall direction of your campaign. Know the landscape Already
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