Challenge

 

eBags, a global leader in the travel goods industry, observed that its largest category of branded keyword searches included coupons, promotions and discounts which were largely dominated by costly 3rd party affiliates. eBags launched its own coupons page, but despite efforts to optimize, was ultimately unable to rank in the Top 5 for its keyword searches. The coupons page was difficult to update and required IT and design work to launch new offers resulting in outdated or expired content.

 

Solution

 
Optimized SEO

eBags launched Thrive’s Smart Pages to increase both branded and non-branded SEO traffic.

Improve Promotions Strategy

eBags also leveraged Thrive’s Admin Dashboard to easily publish offers without the need of internal graphic design or IT resources.

 

Results

 

“Before we launched Thrive, we knew we were leaving revenue on the table. Our page was difficult to update and lacked SEO success for our brand. Thrive’s Smart Pages earned us #1 rankings and increased revenue.”

CHRIS SEAHORN

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