Conversion & Revenue Archives

Thrive Improves SEO Traffic and Revenue per Session for eBags

Challenge

eBags, a global leader in the travel goods industry, observed that its largest category of branded keyword searches included coupons, promotions and discounts which were largely dominated by costly 3rd party affiliates. eBags launched its own coupons page, but despite efforts to optimize, was ultimately unable to rank in the Top 5 for its keyword searches. The coupons page was difficult to update and required IT and design work to launch new offers resulting in outdated or expired content.

Solution

Optimized SEO

eBags launched Thrive’s Smart Pages to increase both branded and non-branded SEO traffic.

Improve Promotions Strategy

eBags also leveraged Thrive’s Admin Dashboard to easily publish offers without the need of internal graphic design or IT resources.

“Before we launched Thrive, we knew we were leaving revenue on the table. Our page was difficult to update and lacked SEO success for our brand. Thrive’s Smart Pages earned us #1 rankings and increased revenue.”

CHRIS SEAHORN

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Wet N Wild Lifts Revenue Per Session 200% with Promotions Optimization

Wet n Wild (WNW) is found in stores across the country, but had not previously focused many resources online. Seeing today’s opportunity and necessity to build their direct-to-consumer eCommerce channel, they tapped Thrive Commerce in early 2019 to help with their promotions strategy, increasing revenue per session, and on-site conversion. Read More

How to Reduce Friction Throughout the Shopper Funnel

We all know that shoppers today expect more ease, simplicity and personalization in their buying experience. It’s been a priority in the retail industry for years – reducing friction throughout the shopper journey. Reducing friction is key for long-term success, however a lot of the solutions are focused on fancy new toys, like in-store AI or Augmented Reality. But what if you could just be smarter with a tool you already have in your arsenal to combat friction? Well you can, with promotions and here’s how.