We all know that shoppers today expect more ease, simplicity and personalization in their buying experience. It’s been a priority in the retail industry for years – reducing friction throughout the shopper journey. Reducing friction is key for long-term success, however a lot of the solutions are focused on fancy new toys, like in-store AI or Augmented Reality. But what if you could just be smarter with a tool you already have in your arsenal to combat friction? Well you can, with promotions and here’s how.