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Thrive Improves SEO Traffic and Revenue per Session for eBags

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Advance Auto Parts taps into huge SEO volume ranking #1 for 123 New Coupon+ Keywords

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\”LV2IQukPBP\”][tatsu_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”0\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” sticky= \”0\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:100,\”l\”:100,\”t\”:100,\”m\”:100}\’ column_mobile_spacing= \”0\” image_hover_effect= \”none\” column_hover_effect= \”none\” hover_box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” col_id= \”\” column_class= \”\” top_divider= \”none\” top_divider_height= 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margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” key= \”SkbVZydrUq\”][tatsu_multi_layer_image image= \”https://thrivecommerce.com/wp-content/uploads/2019/12/Results-AAP.png\” shadow_type= \”box\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” drop_shadow= \”drop-shadow(0px 0px 0px rgba(0,0,0,0))\” offset= \'{\”d\”:\”0px 0px\”}\’ max_width= \'{\”d\”:100}\’ alignment= \”none\” image_overflow= \”0\” width= \'{\”d\”:\”100%\”}\’ placeholder_bg= \”\” stack_order= \”1\” id= \”507\” hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” padding= \'{\”d\”:\”\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” key= \”Bk4-kdS85\”][/tatsu_multi_layer_image][/tatsu_multi_layer_images][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”MFYa4yf8S\”] OVERVIEW Advance Auto Parts (AAP) has been a client of Thrive Commerce’s since 2016. SEO has always been a key piece of their strategy. They have a lot of competition in the aftermarket auto space and often sell many of the same parts of their competitors.  CHALLENGE Before Thrive, AAP had already seen the importance and opportunity of optimizing for coupon keywords. They had their own coupons page, but they lacked the tools and bandwidth to keep the content fresh and up-to-date. They also struggled to create a good user experience for the same reasons.  SOLUTION AAP implemented Thrive’s Smart Pages in replace of the their current coupons experience. Over the last few years their seen growth in their organic traffic, conversion rate, average order value, and number of coupon-related keywords they rank for.  Impressively AAP’s Smart Pages rank #1 for 41 and in the top #3 for 186 non-branded coupon search terms. The incremental organic traffic alone, paid back their 2019 annual fee in 2.5 months.  [/tatsu_text][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”yFNOKCk65\”] Download the full results. [/tatsu_text][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”0xUAPjIHH\”]   DOWNLOAD Now [/tatsu_text][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \'{\”d\”:\”scroll\”}\’ bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ bg_animation= \”none\” padding= \'{\”d\”:\”6px 0px 90px 0px\”}\’ margin= \'{\”d\”:\”0px 0px 0px 0px\”}\’ bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” section_height_type= \”auto\” custom_height= \'{\”d\”:\”\”}\’ vertical_align= \”center\” top_divider= \”none\” top_divider_zindex= \”9999\” bottom_divider_zindex= \”9999\” bottom_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”}\’ top_divider_position= \”above\” bottom_divider_height= \'{\”d\”:\”100\”}\’ bottom_divider_position= \”below\” top_divider_color= \”#ffffff\” bottom_divider_color= \”#ffffff\” invert_top_divider= \”0\” invert_bottom_divider= \”0\” flip_top_divider= \”0\” flip_bottom_divider= \”0\” section_id= \”\” section_class= \”\” section_title= \”\” offset_value= \”0px\” full_screen_header_scheme= \”background–dark\” overflow= \”\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” key= \”-nnmE7AJx4\”][tatsu_row full_width= \”0\” bg_color= \”\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” no_margin_bottom= \”0\” equal_height_columns= \”0\” gutter= \”medium\” column_spacing= \”px\” fullscreen_cols= \”0\” swap_cols= \”0\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px\”}\’ row_id= \”\” row_class= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” border_radius= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”O-VxraU-tv\”][tatsu_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”0\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” sticky= \”0\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:100,\”l\”:100,\”t\”:100,\”m\”:100}\’ column_mobile_spacing= \”0\” image_hover_effect= \”none\” column_hover_effect= \”none\” hover_box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” col_id= \”\” column_class= \”\” top_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ top_divider_color= \”#ffffff\” flip_top_divider= \”0\” top_divider_zindex= \”9999\” bottom_divider= \”none\” bottom_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ bottom_divider_color= \”#ffffff\” flip_bottom_divider= \”0\”

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Coupons, Sales, Incentives – Oh My!

[tatsu_section bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \'{\”d\”:\”scroll\”}\’ bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ bg_animation= \”none\” padding= \'{\”d\”:\”0px 0px 90px 0px\”}\’ margin= \'{\”d\”:\”0px 0px 0px 0px\”}\’ bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” section_height_type= \”auto\” custom_height= \'{\”d\”:\”\”}\’ vertical_align= \”center\” top_divider= \”none\” top_divider_zindex= \”9999\” bottom_divider_zindex= \”9999\” bottom_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”}\’ top_divider_position= \”above\” bottom_divider_height= \'{\”d\”:\”100\”}\’ bottom_divider_position= \”below\” top_divider_color= \”#ffffff\” bottom_divider_color= \”#ffffff\” invert_top_divider= \”0\” invert_bottom_divider= \”0\” flip_top_divider= \”0\” flip_bottom_divider= \”0\” section_id= \”\” section_class= \”\” section_title= \”\” offset_value= \”0px\” full_screen_header_scheme= \”background–dark\” overflow= \”\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” key= \”H4amS5VGEi\”][tatsu_row full_width= \”0\” bg_color= \”\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” no_margin_bottom= \”0\” equal_height_columns= \”0\” gutter= \”medium\” column_spacing= \”px\” fullscreen_cols= \”0\” swap_cols= \”0\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px\”}\’ row_id= \”\” row_class= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” border_radius= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”LV2IQukPBP\”][tatsu_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”0\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” sticky= \”0\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:100,\”l\”:100,\”t\”:100,\”m\”:100}\’ column_mobile_spacing= \”0\” image_hover_effect= \”none\” column_hover_effect= \”none\” hover_box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” col_id= \”\” column_class= \”\” top_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ top_divider_color= \”#ffffff\” flip_top_divider= \”0\” top_divider_zindex= \”9999\” bottom_divider= \”none\” bottom_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ bottom_divider_color= \”#ffffff\” flip_bottom_divider= \”0\” bottom_divider_zindex= \”9999\” left_divider= \”none\” left_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ left_divider_color= \”#ffffff\” invert_left_divider= \”0\” left_divider_zindex= \”9999\” right_divider= \”none\” right_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ right_divider_color= \”#ffffff\” invert_right_divider= \”0\” right_divider_zindex= \”9999\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”kzn4E_gcu\”][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”MFYa4yf8S\”] Here\’s how to leverage incentives to improve SEO and customer acquisition.

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