Advance Auto Parts (AAP) has been a client of Thrive Commerce’s since 2016. SEO has always been a key piece of their strategy. They have a lot of competition in the aftermarket auto space and often sell many of the same parts of their competitors. 


Before Thrive, AAP had already seen the importance and opportunity of optimizing for coupon keywords. They had their own coupons page, but they lacked the tools and bandwidth to keep the content fresh and up-to-date. They also struggled to create a good user experience for the same reasons. 


AAP implemented Thrive’s Smart Pages in replace of the their current coupons experience. Over the last few years their seen growth in their organic traffic, conversion rate, average order value, and number of coupon-related keywords they rank for.  Impressively AAP’s Smart Pages rank #1 for 41 and in the top #3 for 186 non-branded coupon search terms. The incremental organic traffic alone, paid back their 2019 annual fee in 2.5 months. 

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Advance Auto Parts is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. They operate over 5,000 stores in the United States, Canada, Puerto Rico and the U.S. Virgin Islands.