Author name: gonzaleztjustin

[tatsu_section bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \'{\”d\”:\”scroll\”}\’ bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ bg_animation= \”none\” padding= \'{\”d\”:\”0px 0px 30px 0px\”}\’ margin= \'{\”d\”:\”0px 0px 0px 0px\”}\’ bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” section_height_type= \”auto\” custom_height= \'{\”d\”:\”\”}\’ vertical_align= \”center\” top_divider= \”none\” top_divider_zindex= \”9999\” bottom_divider_zindex= \”9999\” bottom_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”}\’ top_divider_position= \”above\” bottom_divider_height= \'{\”d\”:\”100\”}\’ bottom_divider_position= \”below\” top_divider_color= \”#ffffff\” bottom_divider_color= \”#ffffff\” invert_top_divider= \”0\” invert_bottom_divider= \”0\” flip_top_divider= \”0\” flip_bottom_divider= \”0\” section_id= \”\” section_class= \”\” section_title= \”\” offset_value= \”0px\” full_screen_header_scheme= \”background–dark\” overflow= \”\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” key= \”ryb_-yuprY\”][tatsu_row full_width= \”0\” bg_color= \”\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” no_margin_bottom= \”0\” equal_height_columns= \”0\” gutter= \”medium\” column_spacing= \”px\” fullscreen_cols= \”0\” swap_cols= \”0\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px\”}\’ row_id= \”\” row_class= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” border_radius= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”SkluZkd6SK\”][tatsu_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”0\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” sticky= \”0\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:100,\”l\”:100,\”t\”:100,\”m\”:100}\’ column_mobile_spacing= \”0\” image_hover_effect= \”none\” column_hover_effect= \”none\” hover_box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” col_id= \”\” column_class= \”\” top_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ top_divider_color= \”#ffffff\” flip_top_divider= \”0\” top_divider_zindex= \”9999\” bottom_divider= \”none\” bottom_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ bottom_divider_color= \”#ffffff\” flip_bottom_divider= \”0\” bottom_divider_zindex= \”9999\” left_divider= \”none\” left_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ left_divider_color= \”#ffffff\” invert_left_divider= \”0\” left_divider_zindex= \”9999\” right_divider= \”none\” right_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ right_divider_color= \”#ffffff\” invert_right_divider= \”0\” right_divider_zindex= \”9999\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”r1uZydTBK\”][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”BJB7k_aHt\”] It may be October, but holiday shopping has already begun. According to a survey by the National Retail Federation, 41% of consumers plan to start shopping in October or earlier, with 39% starting in November.   Not only are consumers starting early, but budgets and deals are top of mind. Ipsos shares that 53% of consumers will only purchase items on sale and that 69% will make a “spur of the moment” purchase this holiday season. Focusing on your holiday strategies early to capture October shoppers, highlighting deals to sale-focused consumers, and targeting impulse shoppers with best-sellers are key. Looking for easy-to-implement strategies to help boost your holiday promotions? The Thrive Commerce team has put together five low-lift strategic ideas for Holiday 2023: Strategic Promotions Play #1: Leverage Holiday Audience Segments to Share Exclusive Targeted Offers In Fall 2023, Thrive Commerce launched a new way to target Offers throughout a shopper’s journey on-site. We often hear that a shopper’s experience can feel disjointed, with paid, social, affiliate, email, and SMS campaigns not continuing throughout the on-site experience. That’s where session landing page targeting comes into play. Use targeting for: Loyalty Program Exclusives Holiday Segments Campaigns via Email SMS Campaigns based on past Q4 purchases Location-Based Promotions for In-Store offers New vs. Existing Visitors Traffic from Holiday Paid Media, Social & Affiliate audiences Granting Audiences Early Access [/tatsu_text][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”rkF4Od6rY\”] Steps for Using Session Landing Page Targeting: Leverage query parameters to hide or show exclusive offers to specific audiences. Grab a parameter from your landing page (i.e., utm_campaign=blackfriday or source=email) and add it to your exclusive offer. Shoppers that land on a URL with the parameter present, like www.example.com/?utm_campaign=blackfriday, will see the hidden offer throughout their 30-minute session on the site, even when they navigate to other pages on the website. BEST PRACTICE #1: Add the targeted Offer to the Smart Bar, Smart Pages, and Smart Button for maximum impact. BEST PRACTICE #2: Be sure to pin any targeted offers to the first spot on your Smart Bar, Smart Button, and Smart Pages. To do so, go to Offers > Set Order. 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[tatsu_section bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \'{\”d\”:\”scroll\”}\’ bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ bg_animation= \”none\” padding= \'{\”d\”:\”30px 0px 30px 0px\”}\’ margin= \'{\”d\”:\”0px 0px 0px 0px\”}\’ bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” section_height_type= \”auto\” custom_height= \'{\”d\”:\”\”}\’ vertical_align= \”center\” top_divider= \”none\” top_divider_zindex= \”9999\” bottom_divider_zindex= \”9999\” bottom_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”}\’ top_divider_position= \”above\” bottom_divider_height= \'{\”d\”:\”100\”}\’ bottom_divider_position= \”below\” top_divider_color= \”#ffffff\” bottom_divider_color= \”#ffffff\” invert_top_divider= \”0\” invert_bottom_divider= \”0\” flip_top_divider= \”0\” flip_bottom_divider= \”0\” section_id= \”\” section_class= \”\” section_title= \”\” offset_value= \”0px\” 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The unpredictability of product availability levels and fulfillment has left merchants scrambling to formulate a plan heading into the Black Friday – Cyber Monday Shopping Season. We’ve heard three consistent themes from clients over the past few weeks.  Theme 1 – The Holiday Shopping Season is Already Underway Merchants and suppliers alike have been advising shoppers to shop early. The 2021 Shopping Season started early and will be an elongated shopping season where shoppers aren’t necessarily waiting for a big bang event to kick off seasonal buying. Theme 2 – Shorter or Non-Existent Data Runway Typically, merchants use the months and weeks leading up to the Q4 shopping season to identify buying trends and establish a promotional strategy in advance. We’ve heard from quite a few merchants that this year’s plan looks more like walking to the loading dock to see what items arrived in this week’s shipment. Theme 3 – Fewer Juicy Promotions for Pre-Holiday List Building Requires More Rigor and Intention Behind Promotion Strategies Many merchants start offering juicy incentives around September and October to plump their Email and SMS list sizes heading into the Flash Sales, Cyber Sales, and Black Friday Deal announcements they intend to send in November and December. However, with fewer products on hand and increased shipping costs (and in some cases, higher return rates), merchants are forced to be more creative and intentional about how and where they can offer discounts or deals. With these three themes in mind, we’ve created this playbook of nine ideas you can use to increase conversion rates and engage shoppers this holiday season.   [/tatsu_text][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”rkF4Od6rY\”] Strategic Promotions Play #1: Use Product Stock Levels to Drive Buzz Low Stock Instead of seeing low stock as a negative product attribute, use limited stock as a marketing mechanism to drive conversion. Labels like “Act Fast – Expected to Sell Out” , “Low Stock, Only 3 Remaining In-Stock,” “Hot Buy, Going Fast” can all create positive urgency. Using low stock messaging is especially helpful when paired with your existing omnichannel automation messages such as Browse or Cart Abandonment user journeys. Instead of hiding product stock information, proudly display this as an attribute when an abandoned item is of low stock to drive positive urgency. Thrive Customers, Try This Play: Check to see if any of your Most Popular or Gateway Items are in low stock. (Gateway Items are the items most frequently purchased by first-time buyers). Create an Informational Promotion in the Smart Bar to highlight the product’s low stock status. Use the product page as the Offer Landing Page to guide shoppers to drive traffic to the product or category page for low-stock items. [/tatsu_text][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”rJtnFOTHF\”] Raise Awareness of Back-In-Stock Items Many merchants already use back-in-stock alerts to strategically notify specific shoppers when an item they recently browsed, carted, or paid attention to came back in stock.  However, right now, shoppers see their favorite things out-of-stock across several websites. Instead of targeting back-in-stock notices only to a subset of customers, and/or when they are not in an active shopping session on your site, you should proactively highlight when your Most Popular or Gateway Items

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We all know that it\’s a bit of a numbers game — more users equal more revenue — so if you can increase those numbers, you undoubtedly have a greater pool of buyers. But what about maximizing the revenue you get from each of those users you’re investing so heavily in to get to your site? While businesses understand the importance of website optimization to attract more visitors, many are stumped when it comes to optimizing their current users\’ potential. Understanding your users\’ revenue potential is critical to assessing your success and spotting opportunities for improvement. If you\’re increasing users on the site, surely you also want to increase the potential purchasing value of each of those customers, both new and existing. To that end, it\’s time to get familiar with your average revenue per user metric. Average revenue per user (ARPU) defined ARPU stands for average revenue per user. In some organizations, it is called ARPC, for average revenue per customer, but both virtually have the same definition. As the name suggests, average revenue per user is a metric that eCommerce merchants (and anyone selling online) use to identify the average customer spend, based on historical figures. Identifying your average revenue per user is simple. You can calculate for the month, year, quarter, or whatever timeframe you want by taking your revenue for that period and dividing it by the number of unique users you had on your website for the same time period. For example, let\’s say you had 10,000 users last month, and your total revenue was $300,000. Your ARPU calculation would then be: $300,000/10,000 = $30 is the average revenue you make per user. ARPU is also a factor of average order value (AOV), so the higher your price points are or the more each shopper spends during their visits, the higher your ARPU will be. Like all metrics, it\’s an indicator that can help build a bigger picture of how your business is doing. If your ARPU is low, it\’s an indication that you\’re not effectively engaging your users once they are on your site. If it\’s a higher ARPU, you can investigate what may be leading to these results so that you can continue to perform at a high level. Knowing your ARPU can also help you determine how profitable you are. By measuring your ARPU against your customer acquisition costs (CAC), you can figure out if your CAC is “worth it.” For instance, if it costs you $50 to acquire a new customer, and you have an ARPU of $100, then you know that your CAC efforts are profitable. ARPU vs. LTV vs. MRR metrics There are many marketing metrics to keep track of, and understandably, some of them can get confused with others. In particular, it\’s common that some people confuse average revenue per user with monthly recurring revenue (MRR) and customer lifetime value (LTV). While they are related, they are all quite different. Here\’s a quick look at all of them and how they differ: Lifetime value measures how profitable each customer is across the duration of their relationship with your business. While it is used in eCommerce, LTV is also applicable to subscription services that have customers sign up for monthly/annual access to services. This metric calculates the lifetime value, including variable costs like support, refunds, and transaction fees. LTV is about projections for long-term customers, while ARPU measures your business\’s overall health on an ongoing basis. Similarly to customer lifetime value, monthly recurring revenue is suitable for SaaS companies or those with subscription models that are more definitively able to predict their monthly recurring revenue. As the name suggests, MRR measures your customer retention to indicate the monthly recurring revenue that you can expect from customers and

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And while these channels can certainly drive traffic and sales, SEO is still king. Organic search traffic is responsible for driving 50+% of all website traffic and 40% of a company’s revenue on average. Majority of marketers even report that organic search provides the highest ROI, even over PPC advertising. [/tatsu_text][tatsu_multi_layer_images lazy_load= \”0\” placeholder_bg= \”\” hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” padding= \'{\”d\”:\”\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” key= \”HyZ65OvrL5\”][tatsu_multi_layer_image image= \”https://thrivecommerce.com/wp-content/uploads/2020/12/organic-search-1.jpg\” shadow_type= \”box\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” drop_shadow= \”drop-shadow(0px 0px 0px rgba(0,0,0,0))\” offset= \'{\”d\”:\”0px 0px\”}\’ max_width= \'{\”d\”:100}\’ alignment= \”none\” image_overflow= \”0\” width= \'{\”d\”:\”100%\”}\’ placeholder_bg= \”\” stack_order= \”1\” id= \”880\” hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” padding= \'{\”d\”:\”\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” key= \”HkaqdwH8q\”][/tatsu_multi_layer_image][/tatsu_multi_layer_images][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”mJhZ6nRN8\”] The goal of SEO is to increase your web pages’ search engine rankings, aiming for the first page of the search engine results, as 75% of people never go past the first page. Ideally, you want to rank in the first three positions, because those positions have the highest click-through rate. Industry data shows that on average, the #1 search result on Google has a CTR of 31.73% while the second and third results have a CTR of 24.71% and 18.66% respectively. Unsurprisingly, CTRs diminish the lower you get on the search results page. The fourth search result has a CTR of just 13.6% and the succeeding search results get single-digit CTRs. So let’s talk about how you can do just that. Follow these retail SEO tips to help your ecommerce site hit the first page of the search engine results for the keywords you want to rank for. 1. Conduct keyword research to build your SEO strategy. Keyword research is the foundation of all good SEO strategies. This step is all about figuring out what relevant keywords your various web pages should be ranking for so you can accurately optimize each of your pages to those keywords. Effective keyword research isn’t just about determining which keywords you should be ranking for, but also which ones provide the best opportunities. Certain keywords will have a huge amount of competition on them, while others will have less. Generally, the ones with less competition get less traffic, but if you can knit together several number one rankings on smaller keywords, it can often be just as effective. As a bonus, the less competitive keywords are often much more specific phrases, known as long-tail keywords. These long-tail keywords tend to have a much higher conversion rate, averaging 36%, according to Neil Patel. To perform keyword research, you’ll want to blend two techniques: See which search terms your pages are currently ranking for. These keywords will help you determine opportunities, as well as bringing up some keywords you may not have thought of. You can use a tool like Google Analytics or Google Search Console to discover which keywords you’re already ranking for. Use a keyword tool like Google Keyword Planner, Ahrefs, or SEMRush to discover related relevant keywords, as well as their monthly search volume and competitiveness. If you have a dedicated SEO team, there are enterprise SEO analytics platforms that can provide even more detailed metrics, analytics, and performance tracking. Thrive’s clients benefit from these powerful SEO tools through our partnership

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It\’s certainly no secret that these holidays bring retailers a substantial amount of their annual revenue. However, seasonal discounts can accomplish far more than just boosting sales. It can also help to drive brand awareness, foster customer loyalty, and build a healthier cash flow for slack periods of consumer demand. For this reason, it\’s important to understand how to maximize the benefits of seasonal price reductions for your business and how to avoid their drawbacks. Let’s dive in. What is a seasonal discount? A seasonal discount refers to special offers that are tied to key events or holidays. These are used by retailers to drive sales with the overall goal of increasing traffic and revenue. Seasonal discounts are used by a wide variety of businesses, including big box retailers,department stores, and local high-street stores, though their discounting methods and celebrated seasons will vary. Why seasonal discounts should be part of your ecommerce strategy Many retailers leverage seasonal discounts for a number of reasons, including: Leveraging periods of peak spending Even with the disruption caused by COVID-19, the upcoming holiday season is still going to be a key seasonal event. According to Visa\’s 2020 ​Back to Business study​, 76% of small to medium-sized businesses see the festive season as a major sales opportunity. [/tatsu_text][tatsu_multi_layer_images lazy_load= \”0\” placeholder_bg= \”\” hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” padding= \'{\”d\”:\”\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” key= \”r1WThtPBIc\”][tatsu_multi_layer_image image= \”https://thrivecommerce.com/wp-content/uploads/2020/11/medium-size.jpg\” shadow_type= \”box\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” drop_shadow= \”drop-shadow(0px 0px 0px rgba(0,0,0,0))\” offset= \'{\”d\”:\”0px 0px\”}\’ max_width= \'{\”d\”:100}\’ alignment= \”center\” image_overflow= \”0\” width= \'{\”d\”:\”100%\”}\’ placeholder_bg= \”\” stack_order= \”1\” id= \”785\” hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” padding= \'{\”d\”:\”\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” key= \”BJpnKvrUq\”][/tatsu_multi_layer_image][/tatsu_multi_layer_images][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”mJhZ6nRN8\”] For example, it\’s common knowledge that consumers are chasing steep discounts on normally full-price products during ​Black Friday and Cyber Monday​. By contrast, Small Business Saturday is focused on supporting local retailers, where consumers are often willing to spend more. Targeting different consumer priorities in this way enables your business to better capitalize on seasonal opportunities. Promote new seasonal product lines Seasonal promotions are also commonly leveraged to drive sales for new or “in season”products. These types of offers don’t usually come in the form of seasonal discounts; instead,brands use a “first look” or “first to know” type of promotion to market and sell new seasonal items. Clearing last season’s inventory You can also use seasonal sales as an opportunity to clear out last season’s merchandise. By having a discount on these slow-movers or using them as freebies or gifts, you could drive sales while making room for fresh and in-season merch in the process. Engage customers over the short- and long-term Seasonal holidays and events provoke a range of emotions — excitement, joy, celebration, and yes, sometimes stress and anxiety. As a retailer, empathizing with your customer is the key to attracting shoppers in a very crowded marketplace. Discounting techniques, especially when paired with compelling seasonal messaging, allows your brand to better resonate with the mood of your customer base. It’s also important to note that these discounts can drive sales and engagement long after the season is over. Seasonal discounts can reel shoppers in, but they also pave the way for

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