Sports Endeavors Increases Revenue per Message by 51%

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Company

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The Sports Endeavors team has over 35 years of experience outfitting youth sports teams, players, parents, coaches, and fans worldwide. Their eCommerce brands SOCCER.COM, WorldSoccerShop, and 431 Sports offer unrivaled online merchandise from large sportswear brands such as Adidas, New Balance, Nike, PUMA, Under Armour, and more.

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Objective

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Sports Endeavors wanted to improve eCommerce conversion and customer engagement from its SMS marketing channel. Since Thrive Commerce had successfully optimized other paid marketing channels for Sports Endeavors, leveraging Thrive’s hidden offers for SMS campaigns was an easy choice.

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Challenge

For over three years, Sports Endeavors had relied on Thrive Commerce’s intelligent Promotions Suite to drive shopper engagement, targeted promotions, and conversion rate optimization for all its brands.

Like many eCommerce companies, Sports Endeavors\’ family of brands had much more to communicate than could be included in a single SMS message. They loved their SMS platform\’s ability to drive targeted traffic to their pages but lacked the ability to personalize content in an effort to maximize conversion for visitors arriving from SMS campaigns.

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Solution

Thrive Commerce\’s easy to use platform helped Sports Endeavors create and publish public and hidden landing pages with any type of targeted offer or promotion, which dramatically improved SMS marketing channel performance.

\”One of Thrive Commerce\’s most unique promotions tools is Smart Pages, through which shoppers view our public and private promotions in one place. We were already maximizing organic search intent with Smart Pages for soccer.com and worldsoccershop.com. But now, we wanted to drive our SMS traffic to Smart Pages as well,\” explains Juliana Young, Senior Digital Experience Manager at soccer.com.

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Process

By supplementing their existing SMS messages with a second link for shoppers to access all coupons and deals, Sports Endeavors drove awareness of the primary SMS Offer and additional web traffic to their Deals page.

\”The SMS link to Smart Pages is easy for our customers to understand and streamlines the customer experience. As a bonus, the customer can click to add the promo code to their cart automatically,\” adds Juliana.

Additionally, by leveraging Thrive\’s hidden landing pages, Sports Endeavors created a curated list of Offers for SMS channel eyes only.

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wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”H14QMIsDAj\”]

[/tatsu_text][/tatsu_inner_column][tatsu_inner_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \”top left\” bg_size= \”cover\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px 50px 0px\”}\’ border_radius= \”0px\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_blend_mode= \”normal\” overlay_color= \”\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:33.33,\”l\”:33.33,\”t\”:33.33,\”m\”:100}\’ column_mobile_spacing= \”0\” col_id= \”\” column_class= \”\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/3\” gutter= \”no\” key= \”ryBQG8ovRj\”][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”HJ8QM8oP0i\”]

Results

[/tatsu_text][/tatsu_inner_column][tatsu_inner_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \”top left\” bg_size= \”cover\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px 50px 0px\”}\’ border_radius= \”0px\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_blend_mode= \”normal\” overlay_color= \”\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:33.33,\”l\”:33.33,\”t\”:33.33,\”m\”:100}\’ column_mobile_spacing= \”0\” col_id= \”\” column_class= \”\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/3\” gutter= \”no\” key= \”BJDmMUsDAj\”][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”Hkd7zIsDAi\”]

[/tatsu_text][/tatsu_inner_column][/tatsu_inner_row][/tatsu_column][/tatsu_row][tatsu_row full_width= \”0\” bg_color= \”\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” no_margin_bottom= \”0\” equal_height_columns= \”0\” gutter= \”medium\” column_spacing= \”px\” fullscreen_cols= \”0\” swap_cols= \”0\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px\”}\’ row_id= \”\” row_class= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” border_radius= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”H1KmMUjP0o\”][tatsu_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ padding= \'{\”d\”:\”15px 0px 30px 0px\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”0\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” sticky= \”0\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:100,\”l\”:100,\”t\”:100,\”m\”:100}\’ column_mobile_spacing= \”0\” image_hover_effect= \”none\” column_hover_effect= \”none\” hover_box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” col_id= \”\” column_class= \”\” top_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ top_divider_color= \”#ffffff\” flip_top_divider= \”0\” top_divider_zindex= \”9999\” bottom_divider= \”none\” bottom_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ bottom_divider_color= \”#ffffff\” flip_bottom_divider= \”0\” bottom_divider_zindex= \”9999\” left_divider= \”none\” left_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ left_divider_color= \”#ffffff\” invert_left_divider= \”0\” left_divider_zindex= \”9999\” right_divider= \”none\” right_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ right_divider_color= \”#ffffff\” invert_right_divider= \”0\” right_divider_zindex= \”9999\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”SkqQz8sPCj\”][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”ryiQf8sDCo\”]

When Sports Endeavors drove SMS Subscribers to their deals page, they achieved:

+51.4%

Higher Revenue per Message

[/tatsu_text][/tatsu_inner_column][tatsu_inner_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \”top left\” bg_size= \”cover\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px 50px 0px\”}\’ border_radius= \”0px\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_blend_mode= \”normal\” overlay_color= \”\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:33.33,\”l\”:33.33,\”t\”:33.33,\”m\”:100}\’ column_mobile_spacing= \”0\” col_id= \”\” column_class= \”\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/3\” gutter= \”medium\” key= \”SkHL9LiwRs\”][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”ryLI9Low0i\”]

+12.4%

Higher Conversion

[/tatsu_text][/tatsu_inner_column][tatsu_inner_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \”top left\” bg_size= \”cover\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px 50px 0px\”}\’ border_radius= \”0px\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_blend_mode= \”normal\” overlay_color= \”\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:33.33,\”l\”:33.33,\”t\”:33.33,\”m\”:100}\’ column_mobile_spacing= \”0\” col_id= \”\” column_class= \”\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/3\” gutter= \”medium\” key= \”rywI98sDAs\”][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”B1u85Ijv0i\”]

+5.3%

Higher Click Rate

[/tatsu_text][/tatsu_inner_column][/tatsu_inner_row][/tatsu_column][/tatsu_row][tatsu_row full_width= \”0\” bg_color= \”\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” no_margin_bottom= \”0\” equal_height_columns= \”0\” gutter= \”medium\” column_spacing= \”px\” fullscreen_cols= \”0\” swap_cols= \”0\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px\”}\’ row_id= \”\” row_class= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” border_radius= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”ryeWFYiv0i\”][tatsu_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”0\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” sticky= \”0\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:100,\”l\”:100,\”t\”:100,\”m\”:100}\’ column_mobile_spacing= \”0\” image_hover_effect= \”none\” column_hover_effect= \”none\” hover_box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” col_id= \”\” column_class= \”\” top_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ top_divider_color= \”#ffffff\” flip_top_divider= \”0\” top_divider_zindex= \”9999\” bottom_divider= \”none\” bottom_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ bottom_divider_color= \”#ffffff\” flip_bottom_divider= \”0\” bottom_divider_zindex= \”9999\” left_divider= \”none\” left_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ left_divider_color= \”#ffffff\” invert_left_divider= \”0\” left_divider_zindex= \”9999\” right_divider= \”none\” right_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ right_divider_color= \”#ffffff\” invert_right_divider= \”0\” right_divider_zindex= \”9999\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”B1btFiwAo\”][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”SJuFFswRi\”]

In addition to tangible ROI benefits, Thrive Commerce’s client support and promotions reporting were a real value-add.

$\"\"$

Easy Installation:

After a thorough market search for promotions solutions, Sports Endeavors decided to partner with Thrive Commerce for its advanced and customer-centric digital promotions products, such as Smart Pages, Smart Bar and Smart Button. In addition, Thrive Commerce’s plug-and-play feature offered convenience and made it a cut above other solution suites.

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Engagement:

Thrive Commerce worked as an extension of their client’s internal team and always brought great insights to meetings. While addressing complex business challenges, Thrive Commerce also went one step ahead and put together custom reporting for the maximum benefit of Sports Endeavors.

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Time Savings:

Smart Pages not only brought all promotion information to one place but also empowered employees at soccer.com to organize and update promotions by category, which saved time and manual labor. \”We have multiple team members cross-trained on the platform, so any of us can jump in and make changes,” says Juliana.

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Future

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With year-on-year benefits with Thrive Commerce, Sports Endeavors will continue partnering with the Promotions leader. \”In addition to helping us increase conversion and revenue per message, we deeply value Thrive Commerce’s ability to innovate and deliver. We plan to leverage their state-of-art promotions solutions for years to come,” ends Juliana.

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Sports Endeavors Increases Revenue per Message by 51%

Company

Objective

Challenge

Solution

Process

Results

+51.4%

Higher Revenue per Message

+12.4%

Higher Conversion

+5.3%

Higher Click Rate

Easy Installation:

Engagement:

Time Savings:

Future

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