Promotions Strategy

[tatsu_section bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \'{\”d\”:\”scroll\”}\’ bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ bg_animation= \”none\” padding= \'{\”d\”:\”0px 0px 30px 0px\”}\’ margin= \'{\”d\”:\”0px 0px 0px 0px\”}\’ bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” section_height_type= \”auto\” custom_height= \'{\”d\”:\”\”}\’ vertical_align= \”center\” top_divider= \”none\” top_divider_zindex= \”9999\” bottom_divider_zindex= \”9999\” bottom_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”}\’ top_divider_position= \”above\” bottom_divider_height= \'{\”d\”:\”100\”}\’ bottom_divider_position= \”below\” top_divider_color= \”#ffffff\” bottom_divider_color= \”#ffffff\” invert_top_divider= \”0\” invert_bottom_divider= \”0\” flip_top_divider= \”0\” flip_bottom_divider= \”0\” section_id= \”\” section_class= \”\” section_title= \”\” offset_value= \”0px\” full_screen_header_scheme= \”background–dark\” overflow= \”\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” key= \”ryb_-yuprY\”][tatsu_row full_width= \”0\” bg_color= \”\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” no_margin_bottom= \”0\” equal_height_columns= \”0\” gutter= \”medium\” column_spacing= \”px\” fullscreen_cols= \”0\” swap_cols= \”0\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px\”}\’ row_id= \”\” row_class= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” border_radius= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”SkluZkd6SK\”][tatsu_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”0\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” sticky= \”0\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:100,\”l\”:100,\”t\”:100,\”m\”:100}\’ column_mobile_spacing= \”0\” image_hover_effect= \”none\” column_hover_effect= \”none\” hover_box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” col_id= \”\” column_class= \”\” top_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ top_divider_color= \”#ffffff\” flip_top_divider= \”0\” top_divider_zindex= \”9999\” bottom_divider= \”none\” bottom_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ bottom_divider_color= \”#ffffff\” flip_bottom_divider= \”0\” bottom_divider_zindex= \”9999\” left_divider= \”none\” left_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ left_divider_color= \”#ffffff\” invert_left_divider= \”0\” left_divider_zindex= \”9999\” right_divider= \”none\” right_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ right_divider_color= \”#ffffff\” invert_right_divider= \”0\” right_divider_zindex= \”9999\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”r1uZydTBK\”][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”BJB7k_aHt\”] It may be October, but holiday shopping has already begun. According to a survey by the National Retail Federation, 41% of consumers plan to start shopping in October or earlier, with 39% starting in November.   Not only are consumers starting early, but budgets and deals are top of mind. Ipsos shares that 53% of consumers will only purchase items on sale and that 69% will make a “spur of the moment” purchase this holiday season. Focusing on your holiday strategies early to capture October shoppers, highlighting deals to sale-focused consumers, and targeting impulse shoppers with best-sellers are key. Looking for easy-to-implement strategies to help boost your holiday promotions? The Thrive Commerce team has put together five low-lift strategic ideas for Holiday 2023: Strategic Promotions Play #1: Leverage Holiday Audience Segments to Share Exclusive Targeted Offers In Fall 2023, Thrive Commerce launched a new way to target Offers throughout a shopper’s journey on-site. We often hear that a shopper’s experience can feel disjointed, with paid, social, affiliate, email, and SMS campaigns not continuing throughout the on-site experience. That’s where session landing page targeting comes into play. Use targeting for: Loyalty Program Exclusives Holiday Segments Campaigns via Email SMS Campaigns based on past Q4 purchases Location-Based Promotions for In-Store offers New vs. Existing Visitors Traffic from Holiday Paid Media, Social & Affiliate audiences Granting Audiences Early Access [/tatsu_text][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”rkF4Od6rY\”] Steps for Using Session Landing Page Targeting: Leverage query parameters to hide or show exclusive offers to specific audiences. Grab a parameter from your landing page (i.e., utm_campaign=blackfriday or source=email) and add it to your exclusive offer. Shoppers that land on a URL with the parameter present, like www.example.com/?utm_campaign=blackfriday, will see the hidden offer throughout their 30-minute session on the site, even when they navigate to other pages on the website. BEST PRACTICE #1: Add the targeted Offer to the Smart Bar, Smart Pages, and Smart Button for maximum impact. BEST PRACTICE #2: Be sure to pin any targeted offers to the first spot on your Smart Bar, Smart Button, and Smart Pages. To do so, go to Offers > Set Order. 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