Author name: gonzaleztjustin

[tatsu_section bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \'{\”d\”:\”scroll\”}\’ bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ bg_animation= \”none\” padding= \'{\”d\”:\”0px 0px 90px 0px\”}\’ margin= \'{\”d\”:\”0px 0px 0px 0px\”}\’ bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” section_height_type= \”auto\” custom_height= \'{\”d\”:\”\”}\’ vertical_align= \”center\” top_divider= \”none\” top_divider_zindex= \”9999\” bottom_divider_zindex= \”9999\” bottom_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”}\’ top_divider_position= \”above\” bottom_divider_height= \'{\”d\”:\”100\”}\’ bottom_divider_position= \”below\” top_divider_color= \”#ffffff\” bottom_divider_color= \”#ffffff\” invert_top_divider= \”0\” invert_bottom_divider= \”0\” flip_top_divider= \”0\” flip_bottom_divider= \”0\” section_id= \”\” section_class= \”\” section_title= \”\” offset_value= \”0px\” full_screen_header_scheme= \”background–dark\” overflow= \”\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” key= \”H4amS5VGEi\”][tatsu_row full_width= \”0\” bg_color= \”\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” no_margin_bottom= \”0\” equal_height_columns= \”0\” gutter= \”medium\” column_spacing= \”px\” fullscreen_cols= \”0\” swap_cols= \”0\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px\”}\’ row_id= \”\” row_class= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” border_radius= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”LV2IQukPBP\”][tatsu_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”0\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” sticky= \”0\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:100,\”l\”:100,\”t\”:100,\”m\”:100}\’ column_mobile_spacing= \”0\” image_hover_effect= \”none\” column_hover_effect= \”none\” hover_box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” col_id= \”\” column_class= \”\” top_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ top_divider_color= \”#ffffff\” flip_top_divider= \”0\” top_divider_zindex= \”9999\” bottom_divider= \”none\” bottom_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ bottom_divider_color= \”#ffffff\” flip_bottom_divider= \”0\” bottom_divider_zindex= \”9999\” left_divider= \”none\” left_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ left_divider_color= \”#ffffff\” invert_left_divider= \”0\” left_divider_zindex= \”9999\” right_divider= \”none\” right_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ right_divider_color= \”#ffffff\” invert_right_divider= \”0\” right_divider_zindex= \”9999\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”kzn4E_gcu\”][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”MFYa4yf8S\”] We all know that shoppers today expect more ease, simplicity and personalization in their buying experience. It’s been a priority in the retail industry for years – reducing friction throughout the shopper journey. Reducing friction is key for long-term success, however a lot of the solutions are focused on fancy new toys, like in-store AI or Augmented Reality. But what if you could just be smarter with a tool you already have in your arsenal to combat friction? Well you can, with promotions and here\’s how.