Back-to-school is one of the biggest shopping seasons of the year behind Black Friday and Cyber Monday.
The NRF Projected that total spending on K-12 and College would be $80.7B in 2019. 69% of people surveyed said that price was the biggest determining factor for parents when choosing to purchase a back-to-school item.
So it should come as no surprise that back-to-school is one of the biggest shopping seasons for Shoe Carnival, a leading retailer in footwear with over 400 stores across most of the US. carrying brand name and private label merchandise for the whole family. Kids need their new school shoes, sneakers for gym class, backpacks, lunchboxes, you name it.
Shoe Carnival relies on Thrive’s Promotion Suite to help them win big during this time. They use Smart Bar to showcase deals across their site, Smart Pages to garner new organic traffic, and Smart Button to help close the deal.
They also rely on in-store offers to bridge the gap from online to in-store. Most purchases start online and Thrive’s mobile-friendly platform has proven itself time and again for driving in-store revenue for Shoe Carnival.
The 2019 results are in and Thrive beat out third-party coupon affiliate RetailMeNot by 734% in driving in-store revenue (that’s millions of dollars for those counting). On the digital side, our Smart Pages ranked in the top 3 for 18 Back To School non branded keywords and drove over 77,000 organic visits.