Shoe Sensation | Case Study
Shoe Sensation Increases Conversion Rate by 20%
Company & Objective
Shoe Sensation (www.shoesensation.com) is a highly successful omnichannel brand with a robust eCommerce business and over 240 stores in 22 states. They offer a huge selection of quality brands for the entire family, and everyone loves their sensational prices on name-brand shoes. Shoe Sensation is headquartered in Jeffersonville, Indiana, and continues to open new stores in small and medium-sized towns across America’s heartland.
Shoe Sensation was looking for an easy-to-use personalized promotions platform that would help increase shopper engagement, conversion, and overall online revenue. Specifically, Shoe Sensation was looking for a minimum 4X return on investment. In addition, Shoe Sensation was looking to prove the true incrementality of a SaaS solution but lacked native or third-party A/B testing capabilities.
Goals
- Marketer-friendly interface
- Increase shopper conversion rate
- Increase online revenue
"My team’s ability to efficiently leverage personalization using Thrive’s platform has paid significant dividends in terms of both our internal efficiency as well as our most important eCommerce key performance metrics such as revenue per session and conversion rate.” | Dave Schoengart, CEO.
Shoe Sensation aimed to increase revenue per session by leveraging a personalized promotions strategy designed to improve shopper engagement and drive conversions without reducing margins. Shoe Sensation needed an easy-to-implement platform that could provide real-time performance data, support immediate shifts in promotional strategy, and eliminate time inefficient internal processes of updating web promotions and manually sifting through Google Analytics performance data.
The Process
It started with a call to discuss Shoe Sensation’s website goals, challenges, and current internal capabilities & processes. It became clear that Thrive Commerce’s Intelligent Promotions Suite could help improve shopper engagement and several important KPIs, but Shoe Sensation lacked the ability to conduct an A/B test. Thrive implemented its own A/B test by setting up a 50/50 presence test for Smart Bar and Smart Button. Thrive created two Audiences in Shoe Sensation’s GA4 Google Analytics account, whereby users, sessions, purchases, revenue, and average revenue per session metrics were compared. “The whole process was simple for our team to execute,” shared Leigh Anne Carby, Marketing Manager. “Thrive did all the heavy lifting, and we were very easily able to clearly see the incremental revenue they drove, and best of all, it was using our own, reliable GA data.”
The Solution
Thrive Commerce’s end-to-end intelligent promotions suite made presenting the optimal promotions to each shopper easy and immediately lifted conversions for Shoe Sensation. “My team’s ability to efficiently leverage personalization using Thrive’s platform has paid significant dividends in terms of both our internal efficiency as well as our most important eCommerce key performance metrics such as revenue per session and conversion rate,” states Dave Schoengart, CEO. “Moreover, our team always tries to measure incrementality using our own data, and Thrive’s ability to seamlessly conduct an A/B presence test using our data makes it simple to test, optimize, and validate the results.”