PHILADELPHIA, September 18, 2017 (Newswire.com) – Shoe Carnival has successfully launched their first mobile in-store coupon campaign in partnership with Thrive Commerce, a Philadelphia-based promotions technology company as featured in NRF Stores September edition. With Shoe Carnival’s high-intent shoppers growing increasingly savvy and searching extensively online for coupons & promotions, Shoe Carnival promoted exclusive in-store coupons via Thrive’s Apple Wallet Offers.
During the first quarter of 2017, Shoe Carnival tested mobile coupons by distributing them via email as well as hosting them in their on-site Savings Center, which is powered by Thrive. The email contained links to individual coupons that could be printed, emailed, texted or saved to an iPhone via Apple Wallet. The email campaign resulted in 2,245 saves with 38 percent redeemed in one of Shoe Carnival’s 411 stores. “It was an amazing percentage. When we saw the first results, we knew we wanted to continue using Thrive’s Apple Wallet Offers,” said Shoe Carnival’s Vice President of Digital, Kent Zimmerman.
“This campaign proves that mobile coupons drive shoppers from their phones to shop in-store, where they typically spend more, which we’ve been excited to test with many of our other clients,” said Thrive Co-Founder and CEO, Scott Bohrer.
Thrive’s mobile coupons are one of several powerful features retailers are using to better manage, distribute and monetize from their online and in-store promotions. Shoe Carnival has leveraged Thrive’s Promotions Engine to increase omnichannel traffic, conversion and revenue through the use of Thrive’s Savings Center and in-cart modal.
“It was an amazing percentage. When we saw the first results, we knew we wanted to continue using Thrive’s Apple Wallet Offers,” said Shoe Carnival’s Vice President of Digital, Kent Zimmerman.
Additional details of the campaign and insights are highlighted in this September’s edition of NRF STORES. The feature can be read in its entirety here.
About Thrive Commerce
Thrive Commerce has the first centralized white label omnichannel promotions engine for retailers such as Gap, Advance Auto Parts, Francesca’s, and Old Navy to easily manage and distribute public and private online, in-store and Apple Wallet offers via multiple marketing channels. Thrive Commerce provides a user-friendly deal publishing and analytics platform for eCommerce marketers to create and manage an on-site white label “Savings Center” which helps retailers increase traffic, conversion and revenue, while reducing reliance on third party coupon affiliates.
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