Wet N Wild Lifts Revenue Per Session 200% with Promotions Optimization

Wet n Wild (WNW) is found in stores across the country, but had not previously focused many resources online.

Seeing today’s opportunity and necessity to build their direct-to-consumer eCommerce channel, they tapped Thrive Commerce in early 2019 to help with their promotions strategy, increasing revenue per session, and on-site conversion.

After understanding the goals and details of the business, Thrive was able to recommend products and strategies that would maximize WNW’s KPIs.

Launching Smart Pages (SEO-optimized deal landing pages) and Smart Bar (sitewide featured deals and products), WNW was able to easily publish deals and offers on-site that not only attracted net new customers, but also engaged and converted ones already on their site.

To optimize their promotions strategies for conversion and revenue per session, we recommended some deals that were proven to work and continuously optimized based on results.

Promotions that Convert

WNW had insights into which of their products were doing trending among their target audience. By featuring these products in a promotions, they saw an average of a 41% higher conversion than any other offer type.

Offers for Increasing AOV

Looking to increase revenue and average order value, WNW published minimum spending threshold offers. We see time and again that shoppers will gladly add more to their cart in order to get a deal. In this case, they AOV increase 86%.

Overall Thrive’s promotions strategies and implementation were overwhelmingly successful for WNW and continue to drive revenue, engagement and conversions.

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213%

Lift in Conversion

200%

Revenue Per Session Increase