Advance Auto Parts Taps into Huge SEO Opportunity, Ranking #1 for 123 New Coupon+ Keywords

Thrive helped take Advance Auto Parts (AAP) existing coupons pages and turn in into a revenue-generating page.

Advance Auto Parts is a leading automotive aftermarket parts provider, serving both professional installer and do-it-yourself customers. They operate over 5,000 stores in the United States, Canada, Puerto Rico and the U.S. Virgin Islands.

AAP has been a client of Thrive Commerce’s since 2016—and SEO has always been a key piece of their strategy, given the intense competition that is the aftermarket auto space. In fact, APP often sells many of the same parts of their competitors!

Challenge

Before Thrive, AAP had already seen the importance and opportunity of optimizing for coupon keywords. They had their own coupons page, but they lacked the tools and bandwidth to keep the content fresh and up-to-date. They also struggled to create a good user experience for the same reasons.

Solution

AAP implemented Thrive’s Smart Pages in replace of the their current coupons experience. Over the last few years their seen growth in their organic traffic, conversion rate, average order value, and number of coupon-related keywords they rank for. Impressively AAP’s Smart Pages rank #1 for 41 and in the top #3 for 186 non-branded coupon search terms. The incremental organic traffic alone, paid back their 2019 annual fee in 2.5 months.

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41 

Non-branded #1 Keywords (plus 82 Branded) 


183 

Non-Branded Top 3 Keywords (plus 417 Branded)

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