Camping World | Case Study
Camping World achieves a 30x ROI in weeks by centralizing promotions with Thrive
Company & Objective
Camping World (www.campingworld.com) achieved a 30x ROI within weeks by centralizing promotions management with Thrive Commerce. The company achieved measurable gains in revenue per session, conversion rate, and shopper engagement, while significantly reducing inefficiencies.
With over 185 Camping World SuperCenters nationwide, a full-service call center, and a comprehensive website featuring thousands of quality products for RVs, camping, towing, and outdoor living, Camping World is the premier one-stop shop for everything RV.
Goals
- Fully leverage marketing investments
- Increase promotion speed-to-market
- Centralize and unify promotions
"The early results speak for themselves, but we’re just getting started. With Thrive, we finally have the tools to evolve how we run promotions—making them smarter, faster, and more impactful for our customers and our business." | Jon Gibson, Director of Paid Media & eCommerce Optimization at Camping World
The Process
Thrive proved value with a low-risk A/B pilot with fast time-to-value. Within a matter of weeks, Camping World experienced performance gains translating into a 30x return on investment, validating the business case for centralizing promotions management with Thrive before committing to a full investment.
The Solution
Thrive’s end-to-end Promotions Platform centralized governance of promotions across teams and channels. Unifying promotions created a consistent shopper experience and further protected campaign ROI. Streamlining the process to add and manage promotions on the website led to operational efficiency gains.