Thrive Commerce | From the Blog
Level Up Your 2024 Holiday Promotions with these 5 Strategies from Thrive Commerce
Looking for easy-to-implement strategies to help boost your holiday sales and take advantage of shoppers who are spending more than ever? The Thrive Commerce team has put together several easy-to-implement strategies to help you get the most out of Black Friday/Cyber Monday and Holiday 2024.
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Strategically personalize offer and website content this holiday season.
Strategic Promotions Play #1
Personalize the onsite experience throughout a shopper’s session
Take advantage of Thrive’s newly released advanced targeting capabilities to personalize your onsite experience for shoppers. Thrive makes content targeting easy by leveraging your existing campaigns and shopper segments. Thrive is platform-agnostic, meaning we play well with all SMS and email vendors and traffic-driving campaigns. Just plug in your criteria on the back end, and your customized, exclusive content will be ready..
Plus, with Thrive’s Session Memory, offers are automatically preserved throughout a shopper’s entire 30-minute shopping session. This means shoppers will see their personalized content on their initial landing page, and continue to see them as they navigate to other pages on site throughout their session.
Personalize promotional content and offers based on the following:
- Email and SMS campaigns & segments
- Shopper’s initial landing page
- Product Listing Ads
- Affiliate/influencer traffic
- Social or Paid Social traffic
- Retargeting campaigns
- Winback campaigns
- Referral traffic
- Visitor type (new or returning)
- Loyalty segments
Once your targeted offers and content have launched, personalize the experience even further by taking advantage of the newly released feature, which customizes your Smart Bar call-to-action text based on what offers are present within the bar. This means someone coming in off an SMS abandonment campaign can see a totally different call to action than someone who arrived on site via a product listing ad.
Thrive Features Used:
- Offer Targeting
- First Offer Title as Smart Bar Call to Action
Strategic Promotions Play #2
Dial in promotions by layering on multiple targeting rules
This fall, Thrive released the ability to layer on multiple targeting rules, creating the ability to get even more dialed in with personalizing offers and only giving out codes to exclusive segments who need them. This can help ensure you’re giving the optimal discount level to each shopper without sacrificing margins.
Consider use cases like:
- Current URL contains “brand” AND user is a new visitor
- Session Landing Page contained “gclid” AND session landing page included “brand”
- Session Landing Page contained traffic from Facebook or Instagram AND user is a new visitor
- Session Landing Page contained traffic from Product Listing Ads AND user is a returning visitor
- Current URL contains “search” AND user is a new visitor
Adding and removing a second rule is as easy as checking and unchecking the “Add Second Rule” checkbox. To return to a single rule, a user can uncheck the box.
Thrive Features Used:
- Offer Targeting
- Multiple Targeting Rules
Strategic Promotions Play #3
Drive Urgency with Session-Based, Limited-Time Offers
Amp up the urgency on any of your offers or personalized campaign journeys by adding a session countdown timer to the offer. This 30-minute countdown starts at the beginning of the visitor’s session. Once the offer countdown reaches zero, the word “expired” is shown on the offer, and the offer will disappear on the next page view. This feature aim’s to drive same-session urgency and help shoppers convert rather than bounce.
Consider adding a session countdown timer to offers like:
- New Visitor Offers
- Returning Visitor Offers
- Cart Abandonment
- Winback
- Retargeting
- Paid Search
- Social Traffic
- Early Access Offers
Thrive Features Used:
- Session Countdown Timer
Strategic Promotions Play #4
Grow your SMS and Email Lists Now by Promoting Early Access
As Black Friday and Cyber Week approaches, shoppers know deals are coming. Consider changing up the language on your email and SMS acquisition landing pages from general year-round messaging like “Join our mailing list!” to something more specific like “Unlock early access to Black Friday deals!”. Not only will this help draw attention to and grow the number of subscribers in your email and SMS programs, but it will also allow you to use this group to later target when sending out messages about your upcoming promotions.
When pre-Black Friday hits, you can send targeted messages to these email and SMS campaigns. Draft an email or text message to the lists, and add an offer to Thrive targeted to the campaign. Leverage Thrive’s feature to schedule the offer’s start date and time to match up with your email/text message, making it easy to plan content ahead of time. Only visitors coming on site from that campaign’s specific email or text message will see your targeted offer onsite, making granting early access to an exclusive group easier than ever.
Thrive Features Used:
- Offer Targeting
- Scheduled Offer Start & Expiration Dates
Strategic Promotions Play #5
Target Organic Traffic with Holiday Keywords and Search Terms
Leading up to Black Friday and the holidays, there’s often a dramatic uptick in searches for variations of “Your Brand + 2024 Black Friday Deals” or “Brand + Holiday Sales.” By creating a landing page with content specifically targeting these top keywords and search terms and launching your page early, you’ll help your website climb the rankings in search engines, which can help drive traffic to your website, rather than affiliates or competitors.
Create a Smart Pages category page for Black Friday, Cyber Monday, Cyber Week, and Holiday Promotions. Make sure to include the current year (2024) in your page headers, copy, and footers (tip: if reusing a previous year’s page, make sure to do a thorough audit before publishing!). Use the Smart Pages start and expiration date feature to schedule when the page is visible.
When creating your landing pages, try using the top-targeted keywords below:
Black Friday Keywords
- [Brand] + Black Friday deals 2024
- [Brand] + Black Friday 2024
- shop Black Friday deals
- [Brand] + Black Friday sales 2024
- Black friday 2023 deals
- 2024 Black Friday deals
- Top [Brand] Black Friday deals 2024
- [Brand] + Black Friday ads 2024
Cyber Monday Keywords
- [Brand] + Cyber Monday deals 2024
- [Brand] + Cyber Monday 2024
- Shop Cyber Monday 2024
- Best [Brand] Cyber Monday deals 2024
- [Brand] + Cyber Monday sales 2024
- Cyber Monday sale 2024
Holiday Keywords
- [Brand] + Holiday sales 2024
- [Brand] + Holiday sale 2024
- Best holiday presents 2024
- [Brand] + Holiday deals 2024
- Best holiday deals 2024
- Holiday gift card deals 2024
- After christmas sales deals 2024
- [Brand] + Christmas deals 2024
- [Brand] + Christmas sales 2024
Want to learn more?
New to Thrive? Request a no-obligation demo here to learn how we can help you get Thrive up and running on your website in a few of days.
Current Thrive Partners: Reach out to your Customer Success Manager to discuss how to deploy any of the strategies above on your website.