Omni Cheer | Case Study
Omni Cheer Increases Revenue per Session by 15%
Company & Objective
Omni Cheer (www.omnicheer.com) is part of Elite Sportswear, a global leader in gymnastics, swim and cheerleading apparel. Distributed in over 35 countries, Elite specializes in high-performance, niche, branded apparel that meets the exacting needs of top athletes. Its GK-branded products have been consistently worn by Olympians, World Champions, and enthusiast amateurs for over 30 years.
Omni Cheer was looking for an easy-to-use promotions personalization tool to be more selective with which shoppers see individual offers.
Goals
- Improve Conversion Rate
- More personalized promotions
- Preservation of marketing messages
“Thrive’s Smart Bar and Smart Button checked a few important boxes for us - it’s easy to use, makes promotions personalization possible, and helps us create a more compelling website experience.”
| Michael Hervieux, Vice President of eCommerce.
The Process
After receiving Analytics access to Omni Cheer’s account, Thrive set up an Experience Test to measure revenue per active user, conversion rate, and revenue for 50% of users who saw Thrive’s Smart Bar and Smart Button and 50% of users who did not see Thrive products. The A/B test allowed Omni Cheer to test and measure the conversion benefits of Thrive’s Smart Bar and Smart Button without taking any financial or contractual risk.
The Solution
Thrive Commerce’s Smart Bar and Smart Button immediately delivered a powerful improvement to the Omni Cheer site experience. No longer do all shoppers see the same digital promotions when they shop on Omni Cheer. Instead, shoppers see promotions that drove them to the site and/or are relevant to their shopping session.