Sports Endeavors | Case Study
Sports Endeavors Increases Revenue per Message by 51%
Company & Objective
The Sports Endeavors team has over 35 years of experience outfitting youth sports teams, players, parents, coaches, and fans worldwide. Their eCommerce brands SOCCER.COM, WorldSoccerShop, and 431 Sports offer unrivaled online merchandise from large sportswear brands such as Adidas, New Balance, Nike, PUMA, Under Armour, and more.
Sports Endeavors wanted to improve eCommerce conversion and customer engagement from its SMS marketing channel. Since Thrive Commerce had successfully optimized other paid marketing channels for Sports Endeavors, leveraging Thrive’s hidden offers for SMS campaigns was an easy choice.
Goals
- Increase conversion rate
- Increase SMS marketing effectiveness
- Increase customer engagement
Sports Endeavors sought a better cross-channel customer experience.
"The SMS link to Smart Pages is easy for our customers to understand and streamlined the customer experience." Juliana Young, Senior Digital Experience Manager at soccer.com.
For over three years, Sports Endeavors had relied on Thrive Commerce’s intelligent Promotions Suite to drive shopper engagement, targeted promotions, and conversion rate optimization for all its brands.
Like many eCommerce companies, Sports Endeavors’ family of brands had much more to communicate than could be included in a single SMS message. They loved their SMS platform’s ability to drive targeted traffic to their pages but lacked the ability to personalize content in an effort to maximize conversion for visitors arriving from SMS campaigns.
The Process
By supplementing their existing SMS messages with a second link for shoppers to access all coupons and deals, Sports Endeavors drove awareness of the primary SMS Offer and additional web traffic to their Deals page.
“The SMS link to Smart Pages is easy for our customers to understand and streamlines the customer experience. As a bonus,the customer can click to add the promo code to their cart automatically,” adds Juliana.
Additionally, by leveraging Thrive’s hidden landing pages, Sports Endeavors created a curated list of Offers for SMS channel eyes only.
The Solution
Thrive Commerce’s easy to use platform helped Sports Endeavors create and publish public and hidden landing pages with any type of targeted offer or promotion, which dramatically improved SMS marketing channel performance.
“One of Thrive Commerce’s most unique promotions tools is Smart Pages,through which shoppers view our public and private promotions in one place. We were already maximizing organic search intent with Smart Pages for soccer.com and worldsoccershop.com. But now, we wanted to drive our SMS traffic to Smart Pages as well,” explains Juliana Young, Senior Digital Experience Manager at soccer.com.