Challenge
For over three years, Sports Endeavors had relied on Thrive Commerce’s intelligent Promotions Suite to drive shopper engagement, targeted promotions, and conversion rate optimization for all its brands.
Like many eCommerce companies, Sports Endeavors’ family of brands had much more to communicate than could be included in a single SMS message. They loved their SMS platform’s ability to drive targeted traffic to their pages but lacked the ability to personalize content in an effort to maximize conversion for visitors arriving from SMS campaigns.
Solution
Thrive Commerce’s easy to use platform helped Sports Endeavors create and publish public and hidden landing pages with any type of targeted offer or promotion, which dramatically improved SMS marketing channel performance.
“One of Thrive Commerce’s most unique promotions tools is Smart Pages, through which shoppers view our public and private promotions in one place. We were already maximizing organic search intent with Smart Pages for soccer.com and worldsoccershop.com. But now, we wanted to drive our SMS traffic to Smart Pages as well,” explains Juliana Young, Senior Digital Experience Manager at soccer.com.
Process
By supplementing their existing SMS messages with a second link for shoppers to access all coupons and deals, Sports Endeavors drove awareness of the primary SMS Offer and additional web traffic to their Deals page.
“The SMS link to Smart Pages is easy for our customers to understand and streamlines the customer experience. As a bonus, the customer can click to add the promo code to their cart automatically,” adds Juliana.
Additionally, by leveraging Thrive’s hidden landing pages, Sports Endeavors created a curated list of Offers for SMS channel eyes only.
Easy Installation:
After a thorough market search for promotions solutions, Sports Endeavors decided to partner with Thrive Commerce for its advanced and customer-centric digital promotions products, such as Smart Pages, Smart Bar and Smart Button. In addition, Thrive Commerce’s plug-and-play feature offered convenience and made it a cut above other solution suites.
Engagement:
Thrive Commerce worked as an extension of their client’s internal team and always brought great insights to meetings. While addressing complex business challenges, Thrive Commerce also went one step ahead and put together custom reporting for the maximum benefit of Sports Endeavors.
Time Savings:
Smart Pages not only brought all promotion information to one place but also empowered employees at soccer.com to organize and update promotions by category, which saved time and manual labor. “We have multiple team members cross-trained on the platform, so any of us can jump in and make changes,” says Juliana.
