Tag: eCommerce

Customer Behavior on eCommerce Apps

eCommerce apps were once an awkward limb on the tree of digital retail, but now that limb has grown to support a whole new branch of eCommerce sales. Since a branded app promises the most potential for a …


Social Media Continues to Drive eCommerce Sales

When businesses began to migrate onto social media, many were skeptical. Some were downright cynical. Indeed, for the first few years many brands found little success at generating the types of actions they wanted, often seeing conversion rates …


Millennials Drive the eCommerce Agenda

The rapid progression of the internet has shaken up the way the world does business, and the generation that grew up during these changes has adapted much faster than expected. So fast, in fact, that many brands are …