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Coupons Benefit Both Retailers and Customers

Many consumers eagerly await the arrival of coupons to help them thrift their way to savings, but plenty of retailers are just as eager about issuing coupons. If this latter reaction comes as a surprise, your brand has …

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Conventional Retailers Take Over eCommerce Market

When most people think of eCommerce, they think of huge sites like Amazon. After all, with a value of over $130 billion, they control almost a quarter of all online retail. This behemoth of a company seems to …

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Global Online Shopping Trends

Online shopping continues to advance from a niche business model to a do-or-die component of modern retail. More eCommerce brands than ever are turning to an all-digital market, and brick-and-mortar stores are rapidly transitioning to a brick-and-click model, …

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RetailMeNot’s Fake Coupons Harm Brands and Consumers

Battle lines are finally being drawn between major retailers and the infamous RetailMeNot coupon aggregator website. Resentment towards the site and others like it has been simmering for years, largely because of the subversive way they capture or …

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Affiliate Marketing Trends of 2015

Affiliate marketing programs have gone from an experimental niche to a very important method of spreading branding and lead generation across multiple digital venues. In just a few short years, the value brands have been able to get …

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Why Consumers Abandon Carts

Seeing a cart full of groceries left by the checkout line is an uncommon site, yet in the eCommerce world this happens all the time. In fact, research shows that around 68 to 70 percent of all online …

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What Does Twitter’s Buy Button Mean for eCommerce?

Twitter users can now add “shopping” to the list of reasons they are actually being productive while browsing for hours on end. The social media giant is in the process of rolling out a “Buy” button on branded …

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eCommerce Trends to Look Out For in 2015

As sophistication, integration and innovation continue their steady march of progress, the realm of eCommerce is continuously evolving. 2015 will likely see a number of major upheavals as well as the seeds of change from yesteryear finally take …

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Four of the Best eCommerce Customer Loyalty Programs

Retail stores and restaurant loyalty programs once had the leading edge over web-based businesses, but thanks to some major players and innovative ideas, this dominance is no longer the case. As eCommerce spending increases every year, more people …

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