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3 More Strategies to Brand-Boosting Deals

Now that you’ve thought about your brand as a promise, learned about the analytics you should be monitoring for success, and started to think about nuanced discounts, it’s time to think about how you deliver value to your …

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3 Steps To Brand-Boosting Deals

As an eCommerce retailer, you offer up all kinds of deals in the form of discounts, sales, and coupons. You do this because you hope it will increase your sales, right? But that’s just one part of the …

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Optimize Omnichannel To Cultivate Customer Acquisition

When it comes to retail in the 21st century, it’s definitely an omnichannel world. Sure, there are those who like to claim that brick-and-mortar retail is dead in the digital era, but that’s definitely not yet the case. …

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When It Comes to Coupons, Millennials Aren’t Always Mobile

Millennials have had serious image problems as the newest generation. They’ve been called lazy, self-centered, and indecisive. They’ve been very slow to marry, settle down, buy homes, and start families. But as this generation continues to come of …

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Customer Behavior on eCommerce Apps

eCommerce apps were once an awkward limb on the tree of digital retail, but now that limb has grown to support a whole new branch of eCommerce sales. Since a branded app promises the most potential for a …

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Adapting to the New World of Affiliate Marketing

Affiliate marketing has grown enormously during the past several years, but not necessarily in a good way. While many affiliate sites have contributed to brands’ exposures and overall sales lift, others have actually hurt brands. Shady and lazy …

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Coupons Benefit Both Retailers and Customers

Many consumers eagerly await the arrival of coupons to help them thrift their way to savings, but plenty of retailers are just as eager about issuing coupons. If this latter reaction comes as a surprise, your brand has …

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Millennials Drive the eCommerce Agenda

The rapid progression of the internet has shaken up the way the world does business, and the generation that grew up during these changes has adapted much faster than expected. So fast, in fact, that many brands are …

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The State of Global Retail eCommerce

eCommerce may be nothing new, but its evolution has made it a more viable arm of the global retail strategy. Global sales in 2014 reached $839 billion, and eCommerce sales in 2015 are predicted to hover just under …

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