Adapting to the New World of Affiliate Marketing

Affiliate marketing has grown enormously during the past several years, but not necessarily in a good way. While many affiliate sites have contributed to brands’ exposures and overall sales lift, others have actually hurt brands. Shady and lazy …

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Coupons Benefit Both Retailers and Customers

Many consumers eagerly await the arrival of coupons to help them thrift their way to savings, but plenty of retailers are just as eager about issuing coupons. If this latter reaction comes as a surprise, your brand has …

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Millennials Drive the eCommerce Agenda

The rapid progression of the internet has shaken up the way the world does business, and the generation that grew up during these changes has adapted much faster than expected. So fast, in fact, that many brands are …

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